Billboard, Out-of-Home Advertising

Out-of-Home Advertising

Out-of-home advertising (or outdoor advertising) is made up of more than 100 different formats, totaling $6.99 billion in annual revenues in 2008 in the USA. Outdoor advertising is essentially any type of advertising that reaches the consumer while he or she is outside the home. This is in contrast with broadcast, print, and Internet advertising.

Out of home advertising, therefore, is focused on marketing to consumers when they are "on the go" in public places, in transit, waiting (such as in a medical office), and/or in specific commercial locations (such as in a retail venue).

Outdoor advertising formats fall into four main categories:

• Billboards
• Street furniture
• Transit
• Alternative

Billboard Advertising Design

In a time when traditional media is often ignored or tuned out, smart marketers have the opportunity to benefit from the results-driven advertising billboards can offer. The billboard ads that line our highways and populate the city landscape offer a glimpse into our national psyche. Billboards are our latter-day town criers that announce what's hot and what's not; they define the trends, anoint the celebrities and create the buzz. Brands are built on our roadways, where your audience is receptive to the high-impact advertising billboards offer. Billboard signs quench our thirsts, cure our aches and pains and help us decide what to eat, all while fashioning brands into household names. At times, they act as guides, directing us to hotels, eateries and amusements. Billboard ads help us find businesses and help businesses find us. Offering a reflection of our time, place and mood, billboard advertisements are Out-of-Home's great communicators.

Billboard Types:

• Bulletins
• Posters
• Walls
• Digital Billboards
• 8-Sheets
• Spectacular